Pragmatic,
scientific,
magic…
We are a native AI company turning sustainability data into real business value.
By combining science, technology, and pragmatism, we build intelligent solutions that make data actionable — helping organizations innovate, optimize, and grow while creating measurable impact for both people and the planet.
Join us in turning sustainability data into real business impact.
Let’s work together as partners — or why not join the team? We’re growing!
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Birger Löfgren, PhD
SUSTAINABILITY
FOUNDERInspiring leader with a focus on development and innovation for sustainability.
15+ years of experience from the private and public sectors. Previous positions at companies such as SKF Group, Chalmers University of Technology, and RISE Research Institutes of Sweden.
PhD in Environmental System Analysis, Chalmers University of Technology.
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Glenn Hafström
BACKEND & ENTERPRISE APPLICATIONS
FOUNDER25+ years of experience in consulting.
Long experience from Microsoft as an architect and technical specialist.
Developer and Power Platform Architect.
Previous experience in the start-up of IT companies.
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Erik Knutsson Lillevang
LEAD DEVELOPER
15 years of experience in fullstack development, system architecture and AI.
Wide background spanning ad agencies, e-commerce, and SaaS startups.
Passionate about building scalable AI-solutions that solve real problems.
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Hans Andrée
PARTNERSHIPS & RELATIONS LEAD FOUNDER
10+ years from Microsoft and the Microsoft partner ecosystem.
10+ years from operational roles within international industrial companies.
Practical operational experience in leadership, business/operational development and digital transformation.
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Joel Ekstrand, PhD
DATA SCIENCE, AI & DEVELOPMENT
FOUNDER8+ years at Spotify.
Postdoctoral researcher, Mathematical physics.
PhD Theoretical Physics, Uppsala University.
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Ugglan
SENIOR DEVELOPMENT CONSULTANT
Senior full-stack developer and DevOps engineer with nearly 30 years of experience.
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Lucas Hadin
SENIOR AI & DATA ENGINEER
Data scientist turned AI engineer, with 14 years across the full analytics stack.
Background from EA and the gaming industry - building economies, models, and digging out the insights that actually changed how teams made decisions.
Deeply technical, but just as comfortable translating complexity for executives, designers, or anyone in between.
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Tova Elmhav
LAWYER SPECIALISING IN IT LAW & INFORMATION SECURITY
Tova is a lawyer specialising in IT law and information security, with a strong focus on governance, risk and compliance (GRC). She supports organisations in translating regulatory requirements into practical, implementable solutions, particularly within GDPR, data protection and ISO 27000-based frameworks.
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Alice Moss
INTERN, DEVELOPMENT
Computer science at the University of Gothenburg. Python, Java and SQL.
Competitive sailor in the 49erFX class.
Co-owner of a small company in the sailing industry since 2021, working with sales, coaching and consulting.
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Jonas Franzén
INTERN, SUSTAINABILITY
8 years at Göteborgsregionen working with education for sustainable development.
Environmental scientist, business economist and trained educator.
Master's thesis on life cycle assessment of refurbished laptops, comparing linear and circular cases. Continuing with a degree in economic history focused on the circular economy.