We’re really happy to welcome Lucas Hadin as our new Senior AI Engineer.

Lucas brings over fourteen years of experience in data science and analytics, including close to a decade in the gaming industry. He’s worked with companies like Electronic Arts, Hiber and Walker Labs, building everything from data pipelines and dashboards to machine learning models and recommendations engines. With a background in Economics, Lucas tends to look beyond the surface question and dig into the real 'why' behind it.

At Icons Of, Lucas will focus on designing and building AI-driven solutions that turn sustainability data into something companies can actually use. He enjoys the full journey - from early ideas and rough prototypes to production-ready systems - and has recently been deep in AI workflows, agents and multi-modal systems.

Lucas Hadin, Icons Of

Lucas is based in Gothenburg, originally from Australia 🇦🇺, and brings a great mix of experience, pragmatism and warmth to the team. He’s collaborative by nature, but also very comfortable taking ownership and driving things forward.

“What really drew me to Icons Of was the combination of AI, data and sustainability. It's was a childhood dream-come-true to work in the video games industry but I've lately felt I wanted to do something new and genuinely meaningful. Climate change is a personally important issue for me so if there's anything my skills and experience can do to help - I've at least got to try."

- Lucas Hadin, Senior AI Engineer at Icons Of

Outside of work, he’s a proud dad of two (soon three), and loves to spend as much time outdoors as possible. Mountain biking, snowboarding/skiing, Scouts with the kids, hiking, trail running - any excuse to get outside and ideally with the whole family.

We’re very glad to have Lucas on board and excited about what we’ll build together.

Welcome Lucas - we’re so glad you’re here! 🎉

Visit Lucas’s LinkedIn profile